What Is SEO (and How Keywords Help Us Make Money on Pinterest)

Let’s be real — the first time most of us heard the word SEO, our brains wanted to shut down. (Mine certainly did.)

It sounded too technical, too complicated, where would I ever use it to make money from home / make money online?… and sounded way too close to algebra that I failed in grade 10 math.

And honestly? Many of us didn’t even want to learn it. (Algebra nor SEO 😂)

I still remember sitting at my desk back in 2018 thinking, Nope. Not another thing.
We’d already spent years adapting to social media — first learning Facebook posts, then Facebook Lives, and just when we got comfortable, boom… Facebook Stories, and IG carousel's arrived.

It felt like one more thing we had to master, one more hoop to jump through just to keep up 😏 and figure out how to make money online, extra income from home.

Every time another “new feature” rolled out, many of us sighed, rolled our eyes and said, Really? Another thing I have to learn just to earn extra money?

But here’s the thing. Every single time we pushed through that resistance, sat back down at our laptop despite the eyerolls and sighs — every time we leaned in instead of shutting down — it ended up paying off.

We learned, we adapted, and we earned more than we thought possible.

And that’s exactly what happened when I finally stopped getting all pissy about SEO and decided to actually discover how complicated (or not) that it really is. Because just like you, we just want to discover ways to market what we love, to make money from home, and build peaceful profits ☺️ without frustration.

We're tired. Between family, jobs, and trying to find real ways to make money online without selling our souls on social media, we just wanted something simple. Something that made sense. Something that could finally work for us instead of draining our time and energy.

🌿 What SEO Really Means (Without the Scary Tech Talk)

Let’s take the mystery out of it once and for all.

SEO stands for Search Engine Optimization, but what it really means is "telling the internet how to understand what we mean" so we can sell more of what we want to sell, grow our email list, our Facebook group, 😎 get new leads for our side hustles grow faster ect.

It’s not coding. It’s not math. It’s not something reserved for expert marketers, the geek squad from our high school or tech professionals.

It’s simply clarity — using the right words so the right people can find us (our offers).. whether they’re searching for digital products to sell, business ideas for women, online income solutions or easy ways to make money online. (or pretty much anything you can think of.)

Here’s the fun part:

You and I .. We’re already doing it every.single.day without realizing it 🤓 .
Every time we open Google, Bing, Pinterest, ChatGPT or YouTube and type in what we’re looking for — that’s SEO in motion.

We’ve been speaking this “search language” for years; we just never called it that.

☕ Everyday Examples (The Moment It Clicks)

Let’s imagine this together — two girlfriends walking into a health-food store the scent of lavender mint infusers, coffees in hand, chatting about life, stress, and trying to juggle it all.

We tell the clerk:

“We’ve both been feeling a little "over the top", lately. Between caregiving, family, and trying to make extra money from home, we just want something natural to help us feel calmer, push away the anxiety, but still have energy without the jitters.”

That’s how we talk to a person.
We describe how we feel and what we want.

But when we go home, open our laptop, and start searching, we don’t type all that.
We type:

“Best natural supplements to reduce anxiety and stress”
or
“what mushrooms to drink for focus and calm.”

And sometimes, while we’re there, we also type things like “how to make extra money online,” “legit ways to make money,” or “online jobs from home.”

We can almost see ourselves standing there, coffee in one hand, phone in the other, typing those words into Google. The hum of the store in the background, the scent of essential oils, shea butter soaps and herbal teas — that’s the world of search. It’s personal. It’s ours. We’re not just looking for products or answers — we’re looking for peace, calm, and possibility.

That’s the moment SEO becomes real.

That simple difference between how we talk and how we type is the essence of SEO.

We’re not trying to sound robotic or fake — we’re just learning to speak in a way that the internet understands.
It’s the same heart, the same story — just in the search language computers use to connect us to what we need, whether that’s peace, purpose, or a new way to make money online from home.

And once we see it that way, SEO stops feeling like math and starts feeling like magic. And our brain explodes with joyful imagination and possibilities!!

🌼 What Keywords Actually Are (and Why We Already Use Them)

Keywords are the words or short phrases that describe exactly what we’re searching for.

Every time we type a phrase like “best planner for busy moms,” “ways to make extra money from home,” or “how to make money online fast,” we’re using a keyword.

They’re the breadcrumbs that tell Google, Pinterest, or YouTube ect what to show us when we’re searching for natural relaxation and focus supplements or researching online work from home ideas.

Let’s look at some real-life examples we’ve probably typed a hundred times without realizing it:

• “Easy dinners for picky eaters.”
• “Affordable gift ideas for grandkids.”
• “Work from home ideas for women over 50.”
• “Natural ways to boost energy after 3 pm.”
• “Best ways to make money online.”
• “How can I make fast money online?”
• "How to winterize a motorhome?"

Each one of those is a keyword — a tiny piece of SEO at work.
We already know this language because we live it every day, scrolling Pinterest for inspiration and searching Google for ways to earn extra money from home.

🪴 Short-Tail vs. Long-Tail Keywords (Where the Money Is Made)

Now that we understand what keywords are, let’s talk about the two kinds we use — even if we didn’t know their names.

Short-tail keywords are broad — just one or two words.
They get millions of searches but are slightly more difficult to rank, (meaning have your content get front line visibility) because everyone uses them.

Long-tail keywords are more specific. They describe deeply and exactly what we’re looking for — and that’s what helps our content (using that long-tail keyword) stand out and reach the right people who want what you have to offer.

When we go from short to long — from general to specific — we narrow our audience and massively increase our results.

It’s the difference between yelling into a already crowded room and speaking directly to the woman who’s been searching for exactly what we have — those same women typing phrases like “how to make extra money online” or “ways to make money at home” or “how to make money with Pinterest.”

When we see those words written out, it suddenly clicks. We’ve already been speaking this language for years — we just didn’t realize it had a name. SEO isn’t a wall between us and success; it’s the bridge that brings women together who are searching for the same things: flexibility, time, and a little extra breathing room in the budget.

💻 How Keywords Work Behind the Scenes

Here’s the simple truth: search engines don’t understand feelings — they understand words.

So when we type “natural ways to reduce stress,” or “ways to make money online from home,” the internet scans billions of pages looking for that exact phrase or close matches.
The clearer and more specific we are, the faster it finds what we want and it pops up on our screen.

Every time we type, post, or pin, when we include those keywords for example in our TikTok description, our YouTube title, (even Meta is beginning to shift a bit) our Pinterest Pin description and graphics, our keywords we use tell search engines what’s inside. (and who to send our content too who is typing in those keywords on their phone/laptop.)

That’s why learning to use the right words isn’t about being clever — it’s about being clear.

The more clearly we communicate what we offer — like digital marketing tips, small business ideas, how to make money with Pinterest, or online work from home opportunities — the easier it is for the right people to find us.

📌 Now Let’s Talk Pinterest (The Visual Search Engine)

Here’s where it all connects.

Pinterest isn’t a social media platform — it’s a visual search engine built for discovery, creativity, and making money online from home.
It works exactly like Google, but instead of scrolling through "just" text results, we see graphic images and ideas.

When we add keywords to our pin titles, pin descriptions, and board names, Pinterest learns what our content is about — and shows it to women searching for the same thing, whether that’s how to make money online for beginners or easy digital products to sell, best peanut butter cookies or even DIY kitchen remodels.

It’s the same concept, just prettier.

So when we create a pin with a title like:
“How to make extra money from home for beginners”
Pinterest knows to show it to women typing that phrase into the search bar — women searching for work from home careers, side hustles for women, or legit ways to make money online fast.

That’s SEO in action — on Pinterest.
When we connect the dots between our everyday searches and Pinterest’s algorithm, we suddenly see how easy it is to attract clicks, blog readers, and online sales without chasing people or posting endlessly on social media.

Fun Fact: Pinterest has over 578 Million active users and over 85% of the people scrolling on Pinterest have the intention to buy and shop online!

When we start seeing it work, it’s almost surreal. We wake up one morning, check our Pinterest analytics, and see that one pin — the one we made over coffee weeks ago — brought in hundreds of views overnight. The pin you created a year ago is getting new saves, bringing you need leads. And that traffic? It leads to real women reading our blogs, buying digital products, or starting their own side hustles for women. (ps..if you're liking this read so far, remember to subscribe to my blog)

That’s not luck. That’s the quiet, steady power of SEO working in our favor.

Pinterest Note: For anyone who wants to really explode their Pinterest growth and make more money, with step-by-step support, Pinterest Marketing Academy is where we can learn the foundations — layering SEO, creating traffic-generating pins, and building income streams with confidence through your specific offers such as digital marketing, blog and other legit ways to make money online.

💰 How SEO Turns into Money

Here’s the simple chain of events that quietly builds income behind the scenes:

SEO (keywords) tell Pinterest or Google what our content is about.

That content gets shown to women searching for those exact phrases — how to make money online, ways to make money online, how Pinterest makes us money, and other ways to make extra money online from home.

They click through to our blog, (Hello there.. you're reading my blog Hi-hi😄.) digital products, products, services or affiliate offers.

We make income — sometimes while we’re sleeping, cooking dinner, or painting rocks with the grandkids.

That’s how SEO and keywords turn into consistent visibility, leads, and commissions.

It’s not about hustle. It’s about strategy — the kind that keeps working long after we’ve logged off, helping us build high-income work from home habits that create peace and profit.

🧭 Tools That Make SEO Easy (and Profitable)

Once we understand SEO, we realize we don’t have to guess about keywords or wonder how to make money online faster.

That’s where a fun tool like PinClicks come in. (Snag your FREE five day trial here)
PinClicks shows us exactly which keywords are trending, which ones are profitable for you, and how to use them in our titles, description and boards so we rank faster.

We love how simple these tools make it to market our offers, get new leads, grow our blog, our online income from home or home business ideas for women who want flexibility and freedom — it’s never been easier to see exactly what’s working and where we can grow and accelerate our results.

We don’t have to be tech experts.
We just have to be curious, willing, and know that we're 100% supported.

💬 A Coffee Chat to End On

We’ve already been using SEO every single day — we just didn’t realize it.
We’ve been typing the words, searching the phrases, and connecting dots without knowing the name for it.

We’ve been doing this naturally — searching for ways to earn money from home, find balance, leverage Pinterest for greater growth, increase our savings account, with purpose, passion, profits, and build something that fits our lives instead of draining it — all without realizing we were already learning every day SEO in small, simple ways.

Now that we do, we can use it intentionally — to help our content reach the women who need it most, and to create income that feels aligned and peaceful.

We’re not behind; we’re simply beginning to see how powerful our words really are.

So let’s keep learning, experimenting, and earning — one keyword at a time.

Because when we understand SEO, we’re not just making money online…
we're creating impact AND our income, we’re finally being found, being discovered by the women who’ve been looking for us all along 🌟.

And maybe that’s the real gift of SEO — not just being seen, but seeing each other. Seeing the women who are brave enough to learn something new, to start again, to believe that peaceful profits are possible at any age.

Cheers,
Roxanne 🌻

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Boring Legal Jargon: This blog contains affiliate links — but only for tools and programs I truly love and use every day. 💛